Better than the color you were born with!

Over 80 superior, shiny shades
Ranging from ulta-natural to fashion-forward
User-friendly formulas and techniques
Designed to create salon success
Developed for colorists who work behind the chair
Design to create the most beautiful color results possible

Beth's work with major color manufacturers and leading trade publications are all designed to elevate the salon hair color to an art form.

beth minardi difference

"I've personally designed and tested each and every shade to guarantee they deliver perfect color results every time. I promise."