Every Colorist Needs a Secret Weapon

Designed, formulated and street-tested in New York City by the Legend herself. Beth Minardi Signature® delivers the exact shade every time. No guesswork. No mistakes. Just stunningly bold, beautiful, and dimensional hair color.

The Collection offers more than 80 intermixable, essential, high-caliber shades haircolorists need and nothing they don’t. Together, the complete palette of Permanent Crème, Demi-Permanent Crème and Demi-Permanent Liquid Haircolor provides ultimate creativity—whether you’re doing a balayage, highlight or superb grey coverage—so you can Color With Confidence.

All shades include our proprietary Nutrient Replacement Complex, which is calibrated for each color formula to optimize the performance of the product and the health of the hair. Ultra-nourishing botanical protein Phyto-Collagens and bio-identical lipid Ceramide 2 work in tandem to deliver superior strength, conditioning and vitality.