Beth minardi first became intrigued by color as a young girl, when her Aunt Julia, a renowned painter, gave her oil pigments to mix, a skill she still uses everyday.
I'm passionate about this brand, because I advocate for education on the science and chemistry of color. We are artists, elevating professional salon hair color to an art form.
Today, Beth is universally regarded as the founder of the Modern Color Movement and the professional hair industry's Foremost Color Expert. She is the most-awarded U.S. haircolorist ever and has been the leader in
elevating haircolor to an art form, while advocating education on the science and chemistry of color. She travels the globe educating colorists on color engineering, innovative techniques, street and celebrity fashion trends, and
business strategies to propel them to professional and financial success. Her in-depth knowledge of color chemistry and expertise in color application garnered her an elite (and celebrity-filled) clientele list.
The inability to find the quality of color depth and shine she was looking for is what led her to create the eponymous Beth Minardi Signature® color line.