Beautify your image with perfectly chosen hair color created by hair color expert BETH MINARDI on NYC's fashionable Upper East Side. BETH has dedicated herself to elevating hair color to an art form. After years of in-depth training in the chemistry, business, and artistry of color, BETH became a uniquely skilled expert haircolorist, dedicated to the elevation of salon haircolor to an art form.
Passion for Creating Gorgeous Haircolor in NYC
BETH co-owned Manhattan's Minardi Salon for 23 years. She now makes her home at the uber chic SAMUEL SHRIQUI Salon, located at 35 East 65th Street, at the center of the fashionable Upper East Side of Manhattan. She provides her impressive roster of clientele with the finest in hair coloring services: Gorgeous blonde, brunette, and red shades along with gray coverage and silver enhancements, plus the most eye-catching shade on shade highlightings.
Her demand for the best remains strong today, as BETH has tested all brands of hair coloring to learn which are the finest. She has created her own color brand: BETH MINARDI SIGNATURE SHADES, and has served as Director of Education at Clairol, as well as acted as Special Consultant at both Redken and Joico. She educates thousands of American colorists annually.
The Best in the Business
Known for her work with celebrities, as an iconic educator, as well as her appearance on many television makeover programs, BETH is a color expert who pampers and protects color treated hair. Many of her loyal clients have remained with BETH for more than 20 years. She is the recipient of the beauty industry's ICON AWARD along with the coveted LIFETIME ACHIEVEMENT AWARD For EXCELLENCE. BETH is a proud supporter of NYC CLASS which supports the humane treatment of animals. She is a graduate of the UNIVERSITY OF CENTRAL FLORIDA and donates her services to women in need.
"Create beautiful color with confidence.
Beth Minardi Signature gives you everything you need
to achieve the success you deserve.
Deliver the superior results and conditioning
your most discriminating color clients demand–every time."
– Beth Minardi
It’s finally here: a collection of hair care products that deliver the precise level of support your color clients expect... and deserve. MINARDI LUXURY COLOR CARE is formulated for salon professionals who understand that taking care of color-treated hair is just as important as the beautiful color they create. I know that color care is nothing new, but as a colorist, I understand how the various categories of haircolor affect hair differently. For example, I know that hair treated with demi-permanent color needs a different level of care than hair treated with permanent haircolor or lighteners.
Colorists need to protect their beautiful work and the client’s investment, so I’ve created color-specific support that takes color care to a completely different level. When you use MINARDI LUXURY COLOR CARE, your clients will love how their hair looks and feels, they’ll cherish your professionalism and you’ll love how your gorgeous salon-created color keeps on glowing.
All the best,