Beth Minardi Difference

SHADES THAT MAKE SENSE

Better than the color you were born with!

Beth Minardi Signature® offers over 80 superior, shiny shades, ranging from ultra-natural to fashion-forward.

NUTRIENT
REPLACEMENT
COMPLEX

  • Exclusive to Beth Minardi Signature®

  • Condition the hair on the inside with Phyto-Collagen

  • Protect and condition the hair on the outside with Ceramide 2

  • Replaces moisture and lipids which are traditionally displaced during color services

BI-FUNCTIONAL
FRAGRANCE
TECHNOLOGY

  • Eliminate the unwated "smell" associated with traditional hair color services

  • Enhance both client and colorist comfort

  • Soft, therapeutic scent that enhances the salon hair color experience

COLLECTION

GENTLE CRÈME DEVELOPERS

Each developer features squalene, which moisturizes the hair and scalp, as it regulates the consistency of the mixed hair color formula.

GRAY MASTERY

Guaranteed coverage of gray.

Covering gray hair remains the most requested salon hair color service. With Beth Minardi Signature® shades, professional salon colorists can achieve the perfect result every client demands.

COLOR SELECTION

Prior to the service, determine the result desired by the client. Consider both the percentage of non-pigmented hair, and also the level and tone of the hair that has not yet turned gray. When lift and deposit, or brightening, is desired, apply Permanent Crème mixed with 20 Volume Developer. When gray coverage without lift is desired, mix Demi-Permanent Crème color with 5 Volume Developer for the perfect results.

Use the chart below to determine which Beth Minardi Signature® shade will provide the desired results.

Goal

Create a permanent color change lighter than the pigmented hair, plus completely cover the non-pigmented hair

When effective coverage of non-pigmented hair is desired (with no lift of the pigmented hair)

Effectively blend fine, non-pigmented hair (when no lift of pigmented hair is desired)

Permanent Crème

Demi-Permanent Crème

Demi-Permanent Liquid

Heat Source

Beth Minardi
Create beautiful color with confidence. Beth Minardi Signature® shades provide everything salon colorists need to achieve the success they deserve. Now you can deliver both superior color and the conditioning your most discerning color clients expect every time.
-beth minardi

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